Who we are
We are small enough to know each other’s names and passions, and yet we're large enough to be internationally known in the e-commerce industry and have deep connections around the world. We've got the reputation of a big player with the energy of a young, nimble organization and we love that - it lets us do very exciting things when we smell win/win opportunities.
AspDotNetStorefront is a forward-thrusting product company, while Vortx, under the same ownership, is the service arm which delivers design and custom development of that product, along with a wide range of hosting and online marketing services.
What we do
AspDotNetStorefront develops online shopping cart software, multi-channel feed software, and offers hosting solutions. We’re located in the Rogue Valley of Southern Oregon, but we’re often found roaming the globe in order to spread the amazing technology.
Why we do it
We’re simply bursting with passion and energy. Woven in the very fibers of our leaders lies deep passion for excellence in technical innovation. This sets the pace for producing high quality solutions for the ever-expanding field of e-commerce.
The most interesting aspect of the internet’s impact on business, from our perspective is in how it has changed the nature of shopping. Everything about the entire sales process has changed. While ten years ago, the process started with trade shows, industry journals and attending seminars, then moved into vendor sales cycles, product promotions, merchandising and finally sale to the end customer, today’s processes are altogether different as well as changing.
Executive Team
Dana Greaves, Founder and CEO
Dana founded the company in 1991, delivering custom software solutions to business and government organizations in the United States and abroad.
He has also authored and co-authored a number of bestselling programming books for Que Corporation, and led industry think-tanks, user groups, and leading-edge Silicon Valley technology companies.
With nearly 25 years of experience in the field, Dana leads the Vortx team with a passion for excellence in technical innovation and in customer service. "I cut my teeth in production software environments at Borland, Novell, and Microsoft, then found an even greater passion in producing highly customized solutions for those whose business needs do not fit inside the shrink-wrapped box." Dana says.
Jo Benson, COO
Jo worked for IBM United Kingdom from 1977 to 1985, following which she owned and ran a Country House Hotel in the English Cotswolds until 1994. She then founded and built a software company (specializing in recipes) to its sale in 1997 and immediately opened an early-entry online European travel company which sold in 2005. She has a history of successful entrepreneurial activity in startup software companies.
Within Vortx, Jo manages the smooth-running of day-to-day operations. Outside of her professional and commercial activities, Jo has authored a series of parenting books, has won several international culinary competitions and loves literature and gardening.