Skinning

Your site's "skin" controls the overall appearance of your web site - the navigation, background colors, overall styles, etc. In nearly all cases, the skin can be modified the way you want without requiring source code. In some rare instances, to make very extensive changes or serious changes to site layouts, source code modifications may be required. Skins are vital to the success of your business. Your brand appearance and presentation to customers will drive the most in revenue growth and conversion rates.