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Essential Strategies For Reaching New Customers Despite Google's Updates

Resources to Learn the Basics
Google 101: How Google crawls, indexes, and serves the web
Google Search Engine Optimization Starter Guide
Google Quality Guidelines

Resources to Track the Changes and Updates
Matt Cutts Blog: Google/SEO
Google Webmaster Central - Setup Webmaster Tools (WMT)
Google Webmaster Guidelines
Google Help Center
Google Webmaster Help Forum
Inside Search Blog
Bing Webmaster Tools

Presented by Michael Stricker, WebiMax
Thursday, April 5th, 2012
9-10am PST

How do online retailers prepare for the impact of Google's latest changes to SEO? How can you be sure that your pages and your products will still be seen as Google's vision for SERPs continually changes? In this webinar, you'll learn essential strategies that help online retailers not only survive, but thrive. We'll discuss topics like:
  • How to pass the freshness, duplication, & usefulness test
  • Excess or Success? Tools for gauging optimization
  • Survivor Stories: Online retailers that lived to make the sale

Michael has been part of the WebiMax Team since April, 2010. Michael's clients may draw from his experience in some of Philadelphia's largest agencies and studios working on accounts from Fortune 500 to SMB. The perspective of a former business owner makes him a valuable asset as a WebiMax Project Manager. Recipient of the Best of the Web, PDMA Benny Award and John Caples Creative Award, Michael is Certified Internet Web Professional and Net+. This combination of experience, creativity and technical training informs his incisive analytics, insightful consulting and successful campaigns of SEO, reputation management and social media.

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