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Using Google Analytics to Understand ROI: Which Sales Channels Convert Well?

Presented by Jo Benson, AspDotNetStorefront

Jo often brushes over some of the data that is gathered in Analytics, but next week her entire subject matter will be the tool itself. She’ll be showing how the data that is gathered can reveal dramatic information about what is working and – often more importantly – what is NOT working. Once she teaches us about discovering problems, she will also talk about actions to take to help.

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