What you get for free

RBS will be covering the cost of the upgrade - and it will be the last upgrade your storefront will ever need, since eRATEX exists in the cloud and will be kept 'always up to date' for you.

That means that patches will be applied as soon as they are created. New features will be delivered while you sleep. Never again will your storefront fall out of date.

This free, final upgrade is a significant one but as far as possible the work will conducted behind the scenes. The extent of your involvement will likely be focused on the aesthetics of the site – the ‘look and feel’ of it all.

Extras you may benefit from

• Performance Enhancements - the new eRATEX includes a 'resource manager' for improved page load times
• Data truncation - if your data has become bloated over the years, then now is a good time to archive and truncate
• Creation of sanitized staging site - for your ongoing 'test site' you might like a data set with no PII or CHD

What you get for free

As part of the onboarding process, RBS is offering a small library of carefully crafted responsive templates which are all ready to go. Via a 'wizard' you can effortlessly upload your logo, your banner images, and your home page content.

You will be guided through the choice of product listing pages and product detail pages, choosing the one you like the most. The 'wizard' will result in a modern, clean, attractive design for you to use immediately.

Also, sign up for our free weekly design tips to help stay abreast of eCommerce design trends.

Extras you may benefit from

• You can choose to go through the wizard, but then ask our expert design team to invest time in personalizing the result to meet your corporate style guide.
• You can (but it's rarely necessary) eschew the prepared templates and pay for the expert design team to start from a clean canvas.
• Want to learn about the new design techniques, including mobile-friendly content? Invest in some design-centric education

What you get for free

The new eRATEX storefront will connect your storefront to as many college social sites as you like. Link to your college Twitter page, your FaceBook page, your LinkedIn page ...

What you may benefit from

• Learn more about the connection between eCommerce and social media - take a one hour lesson with our experts
• Connect each product to social networks with 'likes', 'tweets' and 'pins' etc
• Build a Facebook Shop
• Build a social coupon campaign

What you get for free

Your new eRATEX Cloud storefront is protected by the full set of requirements as stipulated by the PCI Council. Your database is installed behind firewalls that are securely configured and can only be modified programatically. Further, all programmatic modifications are logged with a unique, authenticated ID, so that any access (authorized or not) is traceable.

Your storefront will be protected by all the required controls and tested regularly to prove the absence of vulnerabilities.

What you may benefit from

• Get access to a Splunk dashboard
• Train your in-house developers on secure development practices
• Professional help with managing your encryption keys

What you get for free

When the new, staged version of eRATEX Cloud is first shared with you, eCommerce 'best practices' will have been observed when we have set the (almost 1000!) default configuration preferences.

Best practices will work fine if your storefront is exactly 'average' but if you want to apply your own business needs then you might want some help.

What you may benefit from

• A best-practices review
• Expert help with your configuration settings

What you get for free

The all-new eRatex Cloud has kept pace with modern search engine requirements, and all it entails. Metadata and microdata tags are natively embedded, along with image tags and remarketing controls.

What you may benefit from

• Email signup and Mailchimp integration
• Custom touchpoints
• GM feed for Google
• GM feed for Bing
• Keyword analysis

What you get for free

eRATEX Cloud comes with unlimited ways to categorize and departmentalize GM products. It also has an easily managed menu bar which you can use to direct traffic to textbooks, or to GM groups.

What you may benefit from

• Drop Search
• Guided (faceted) navigation
• A review of your shoppers' experience
• Detailed expert help with cart abandonment reporting and analysis - spot trouble points and make changes

What you get for free

A number of 'frequently requested videos' will be provided to help you optimize your use of eRATEX Cloud. The expert team at Vortx will be busy writing educational articles and maintaining a strong knowledge base.

Also, Vortx will be holding regular educational sessions using a variety of delivery mechanisms (webinars, quizzes, gamification etc.).

What you may benefit from

• One-on-one lessons – Learn from the eCommerce experts
• Written help - experts create 'how-to' documents specifically for your company

What you get for free

Up to four dedicated hours of support are available to you every fiscal quarter. You are free to spend this time between tickets and phone calls as you see fit.

This will cover the time taken to answer questions about eCommerce in general and eRATEX Cloud in particular.

What you may benefit from

• Additional hours (or blocks) of support