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Increasing Conversion Rates with Live Chat:
Engaging the Right Visitor with the Right Message at the Right Time



E-commerce leaders know that live chat increases website conversions. So how can these companies maximize real-time engagement?

Proactive chat dramatically improves visitor interaction. By using sophisticated technology, invitations to chat can be triggered based on real-time visitor knowledge. We look at examples of how the most successful e-Commerce companies are tracking visitor behavior and setting up automated rules for prompting proactive chat invitations.

Armed with knowledge about website visitors, timely proactive invitations that contain customized messages results in significantly higher conversion rates and higher transaction values. As proof of the results, we will examine reporting that clearly demonstrates the cause and effect relationship between chat sessions and conversions.

Michael Teitelbaum, Chief Executive Officer, Velaro
As the guiding force in Velaro’s dramatic growth, Michael’s vision is to help businesses bring their websites to life by delivering the most reliable live help platform in the industry.

Since 1995, Michael has been serving in leadership roles for Internet organizations. As Managing Partner of Emagination, he drove the company to become one of the area’s leading digital service firms. As President of Eisner Interactive, Michael formulated digital marketing strategies for companies like US Airways, AMF, Johns Hopkins, and Maryland Lottery. Prior to joining Velaro, Michael was the Chief Digital Officer for South Central Media. He created the digital marketing division and grew it into a multi-million dollar business.

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