Do you struggle to know how to design and build a professional-looking HTML email?
Would you love to drive shoppers to your site next time you have something exciting to show them?
Would you like to know what really works in bringing your very own market sector to your site?
With the merchant in mind, CMX was developed to tell us more about the digital window shopper.
We take a sophisticated approach to data collection. If you had a bricks and mortar store, would you only be friendly to the people who came to the cash desk to buy something?? Unlikely. So when people start browsing your online store, surely you want to help them? You want to know what they are looking for and their interests so that you can help them enjoy their ongoing experiences of your site. So don't be afraid to let us ask them, nicely.
In 2007, 95% of website owners are still failing to collect details of their "browsers". And yet it can be so easy.
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So...you may have collected a valuable list of email addresses, and you may have the most innovative ideas for marketing a new product, or a sale item, but maybe you fall short on design skills.
Creativity and a trained eye for both design and copy are what makes all the difference in the end. First impressions count, we all know that, and when your customers or prospects first open your well planned email, surely you want to grab their attention?
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CM3 : Multi-Variate Testing
Our proprietary engine is built using something called the Taguchi Methodology, with a built-in "Analysis of Variance." In essence, this means that there is a deep and intelligent engine which allows us to dynamically change the content of emails as they leave on their outbound journey, inserting, for example, alternative images, or different color schemes, or substitute words. This multi-variate test engine lets us discover what works for your audience in terms of email marketing success. And that discovery happens in a controlled, scientific environment and brings real-time knowledge to your desk.
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CM4: Abandon Checkout Analysis
According to figures from Marketing Sherpa, the average abandonment rate for shopping carts is 60%, of which 12% give up before hitting the checkout. This means 48% of potential customers bail out at the checkout stage. Abandon checkout analysis captures your online shoppers as they register and watches to see if they buy. If they don't, it sends attractive emails (of your customized design) that encourage their return. It then reports back to you on your success.
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CM5: Professional Reporting and List Laundry
We will provide you with intuitive reports that are comprehensive and informative. The reports identify the shoppers who bought from you as a result of the email, allowing you to see how a simple reminder can result in more sales. We analyze open rates, click thru rates, and bounce backs.
The highest quality email lists achieve that status through dogged determination and some very professional processes. CM5 brings all of that to your aid and does the work for you. On your instruction, we can take your current list, use best-practices to examine the quality and recency, and return to you a list of segmented addresses.
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CMX uses a balance of surveys, competitions, reward-based contacts and metric-management to gain a demographic awareness of your list and gives you feedback on appropriate marketing stances for the future.
CMX services help build loyalty, increase brand-awareness, and drive sales. If you're serious about improving your email marketing efforts, our services and our technology will enable better behavioral targeting, dynamic content, and even some level of predictive modeling.
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